![]() At least until Apple makes their own search engine. Safari ranks pretty high for privacy and security, but it lacks the customizable. It’s got a clean design and is straightforward to use. It looks like Google and Safari will continue their profitable union. Safari is the native browser for Mac and iOS devices. Plus, $9 billion is a drop in the bucket when you’re as big as Google. Search is still Google’s bread and butter when it comes to revenue, and being the default search engine for the default browser on devices that are reaching more and more markets every quarter is a prime place to be. ![]() The growing popularity of iDevices, especially in burgeoning markets like China, seems to make the cost of entry worth its weight in gold to Google. An apparent bug or series of bugs in macOS 11.3 and 11.3.1 is causing seemingly random website browsing problems in Apple's Safari 14.1, as well as on other browsers. Theres a joke in the tech industry that Internet Explorer is the browser you use to download Chrome. Since Apple fully controls the software ecosystem and hardware of its devices, Safari is well-tuned for speedy, efficient browsing. Apple safari back browser becoming new download. Microsoft’s Edge has lost a lot of ground to the likes of Google Chrome and Mozilla’s Firefox, and recent practices of the browser haven’t helped its case. Apple users are also less likely to switch away from their default browser than PC or Android users. After all, Safari is the only browser built into Apple’s devices, including Macs and iPhones. That was only four years ago the price has steeply increased and looks to grow more expensive.Īpple knows it’s sitting on a gold mine. When considering the US market, Safari still has an advantage. If you’ve launched Safari and seen a Compromised Password alert, you’ve likely encountered a very handy security feature. Several of the browser’s built-in tools undoubtedly make using the internet safer. Back in 2014 (the most recent year with hard numbers for this kind of deal), Google paid $1 billion for Safari’s prime real estate. If Safari continues to lose users, it will probably slip to the third or fourth place in the ranking over the next few months. Apple is always improving security in macOS, and, as a portal to cyberspace, Safari is often at the forefront of those improvements. The only practical obstruction to developers shipping web apps on iOS and iPadOS that are indistinguishable from native apps, outside of top level games, is Apple's WebKit restriction and control. However, Apple seems to know how valuable that position is to Google. The company has been paying Apple for the privilege of being Safari’s default search engine for years. Google paying for preference is nothing new. While that price seems high, the same report states that the cost will increase to $12 billion in 2019. According to a Business Insider report, the “Sultan of Search” will pay Apple US $9 billion this year to keep Google as the default search engine for the Safari browser. Google is easily the most popular search engine in use today, but its ubiquity comes at a cost.
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